Welcome to urrpw.com! These Terms of Service Terms govern your use of our website .By accessing or using our website, you agree to these Terms and any policies or statements referenced or linked herein. If you do not agree, please do not use our website or Services.

1. What types of personal information do we collect?

We strictly adhere to the principle of “data minimization” and collect only the personal information necessary to provide a seamless shopping experience, complete your casual wear, and optimize our products and services. The specific categories of personal information we collect are as follows:

and contact information: your full name, email address (used to contact you via dorisyegua@gmail.com), telephone number, and shipping/invoice address. We collect this information when you order casual wear, create a customer account, subscribe to our new arrival alerts and exclusive offers, or contact our customer support team for assistance such as sizing guidance, garment durability advice, or order status tracking).

Order and Transaction Information: This includes details of your purchased items, such as your chosen casual wear (e.g., a wide selection of casual sweaters, straight-leg casual wear, conductive casual shirts), size, quantity, order reference number, transaction amount, and payment method identifier. We never store complete payment card information; all payment processing is outsourced to PCI DSS-certified third-party services to ensure your payments are secure.

Account and Preference Data: If you register an account with us, we will store your size preferences (tailored to our casual wear collection, order history, saved shipping addresses, and communication preferences e.g, preferred methods for receiving order confirmations and updates.

Website Usage and Technical Details: When you visit our official website, we collect anonymized technical and browsing data to improve website performance and your browsing experience. This data is collected through cookies and tracking-like technologies (see Section 7 for information on how to manage these settings).

Device specifications (e.g., smartphone, laptop, tablet, laptop version, and browser type.

Anonymized IP address (personally identifiable information will be permanently deleted after 33 days to ensure it cannot be identified).

Browsing Behavior: Visiting pages (e.g., the Casual Knitwear section, Autumn/Winter Casual Collection), adding products to your cart or wishlist, time spent on product detail pages, and referral sources (e.g., search engines, social media posts featuring our casual wear).

Information You Voluntarily Share: Information you voluntarily choose to provide to us, such as product reviews (e.g., comments on the fit of our casual wear or the softness of our sweaters), style suggestions, survey responses, or conversations during in-store interactions (e.g., specific preferences for casual wear or mix-and-match needs).

2. Why Do We Process Your Personal Data?

We only allow the processing of your personal information for lawful purposes under UK and EU data protection laws, and each processing is based on a valid legal basis. Specific purposes and applicable legal details are as follows:
To Fulfill Your Purchase Contract: We will process your data to fulfill the obligations under your designated purchase contract, including processing payments, arranging delivery of your casual wear through our UK logistics partners, sending order confirmations and shipping tracking information, and processing returns or exchanges in accordance with our after-sales service policy.

With your explicit consent: We will process your data to send you personalized marketing messages (e.g., new casual wear arrivals, limited-time discounts, Kent shopping mall events, etc.) based on your browsing and purchase history, and provide customized product recommendations (e.g., recommending suitable casual shirts for the same items you purchase). You have the right to withdraw your consent at any time; withdrawal will not affect the normal processing of your previous orders.

For your legitimate business interests: We process data to optimize our casual wear product line (e.g., adjusting designs or product selections based on customer feedback), improve website functionality and user experience, detect and prevent fraudulent transactions, and ensure the overall security and operation of our business. We will weigh these legitimate interests against any infringement on your privacy rights.

For compliance with legal obligations: We process and retain your data to comply with UK tax and accounting requirements (retaining transaction records for 7 years) and respond to lawful requests or court orders from regulators (such as the Information Commissioner's Office/ICO).

3. Will your personal data be shared with others?

We may sell, rent, or lend your personal information to any third party for their own marketing activities. We only assist our trusted third-party partners in sharing your data. All such partners are contractually obligated to protect your personal information and will only use it for purposes authorized by us:

Payment Service Providers: PCI DSS compliant payment processors (such as Stripe and PayPal) are responsible for processing secure payment transactions. They only receive the minimum required information to complete a payment (such as transaction amount and payment method type) and are prohibited from using your data for any other purpose.

Logistics and Merchandising Partners: UK-based courier services require your delivery address and contact information to place your casual wear order. Once the goods are completed, they do not store your personal data and must comply with strict data protection standards.

IT and Cybersecurity Service Giants: These service giants host their servers in the UK and are responsible for website maintenance, customer database management, and cybersecurity services. They only have access to anonymized or encrypted data and are bound by strict confidentiality agreements.

Legal and Regulatory Authorities: We may disclose your personal information if required by law, regulation, or legal process (such as a court subpoena), or to protect our legal rights, property, or safety, as well as the rights, property, or safety of our customers or other third parties.

Business Succession: In the event of a merger, acquisition, asset sale, or other business restructuring, your personal information may be transferred to a new owner or successor entity. The successor entity must comply with this Privacy Policy to ensure your personal data continues to be protected.

4. How do we protect your personal data?

We have established a comprehensive set of technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or modification. Our key measures are as follows: All data transferred between your device and our website uses end-to-end SSL/TLS encryption to ensure the security of your contact information and transaction data during transmission.

Data is stored on secure encrypted servers in the UK and uses multi-authentication and role-based access control mechanisms. Only authorized personnel with legitimate business needs (e.g., processing casual wear orders, providing customer support) can access personal information, and all access activities are logged and regularly audited.

We take proactive security management measures, including regular vulnerability assessments, security audits, and software updates, to address evolving cyber threats. In addition, we conduct penetration testing annually to verify the effectiveness of our security controls.

We regularly provide data protection training to all employees to ensure they fully understand their obligations under GDPR and the Data Protection Act 2018 and are able to handle your personal information securely and responsibly.

While we are committed to maintaining the highest level of security, absolute security cannot be achieved through any method of data transfer over the internet or electronic storage. We cannot guarantee absolute security, but we will take all reasonable measures to minimize the risk of data breaches. In the event of a data breach that could pose a high risk to your rights and freedoms, we will promptly notify you and the Information Commissioner's Office (ICO) as required by law.

5. How long will we retain your personal data?

We retain your personal information only for the period necessary to achieve the purpose for which it was collected or as required by law. After the retention period expires, we will securely delete or anonymize your data and no longer associate it with you. Our specific retention periods are as follows: Transaction and identity data (e.g., casual wear order details, contact information): Retained for 7 years from the date the transaction closes, in compliance with UK tax and accounting laws.

Your account and preference settings data: Retained for the period during which the account is active. If you request the deletion of your account, we will delete this data within 42 days (unless required by law to retain it). Marketing License and Communications Data: We will retain your license agreement if you withdraw your license. Upon withdrawal, we will delete your marketing-related information within 27 days to ensure you no longer receive promotional information about our casual wear.

Website Usage and Technical Data: Retained for 33 days and then permanently anonymized for aggregate analysis purposes (e.g., analyzing customer preferences for casual wear styles to optimize website product presentation).

6. What rights can you obtain regarding your data free of charge?

Under the General Data Protection Regulation (GDPR) and the Data Protection Act of 2018 (DPA 2018), you have the following enforceable rights regarding your personal information held by us. We are committed to supporting these rights for your innocence:

Right of Access: You have the right to request a free, clear, and easily understandable copy of the personal data we hold about you, as well as detailed information about our processing activities.

Right of Correction: You can request that we correct any inaccurate or incomplete personal information (e.g., updating your shipping address or casual wear size preference).

Right to Erasure (Right to Be Forgotten): You may request that we erase your personal information if it is no longer needed for the purpose for which it was collected, or if you withdraw your consent, or if our processing of the data is no longer legal (but subject to legal retention obligations).

Right to Limit Processing: You may request that we limit the processing of your personal information (e.g., during the period of reviewing the accuracy of your casual wear order history).

Right to Data Portability: You may receive your personal information in a structured, commonly used, and machine-essential format (e.g., a CSV file of your order history) and transfer this data to another data controller.

Right to Object: You may object at any time to our use of your personal information for direct marketing purposes. You may also object to our processing of your personal information based on legitimate business interests, and we will review your objection and cease processing if your interests, rights, and freedoms take precedence over ours.

Right to Withdraw Consent: If you have consented to marketing or other processing activities (e.g., personalized casual wear recommendations), you may withdraw your consent at any time by clicking the “unsubscribe” link in our emails or by contacting our customer service team directly.

To protect any of your rights mentioned above, please contact us using the contact information provided in Section 8. To ensure the security of your information, we may require you to provide proof of identity (e.g., identification documents). We will respond to your request within 30 days; if your request is complex, we may extend the response period by 30 days and will notify you of the reason for the extension.

If you are not satisfied with how we handle your personal information, you also have the right to file a complaint with the Information Commissioner's Office (ICO). You can contact the ICO through its official website (www.ico.org.uk) or by calling 0303 123 1113.

7. What are cookies? How do we use them?

Our website uses cookies and similar tracking technologies (such as web beacons, pixel tags) to improve your browsing experience, analyze website traffic, and provide you with personalized content and offers related to casual wear. Cookies are small text files that are stored when you visit our website on your device. We use three types of cookies, each with a specific purpose: Essential Cookies: These cookies are essential for the basic operation of our website. They enable you to browse our casual wear catalog, add items to your cart, and complete the checkout process. You cannot cancel these cookies as they are fundamental to our core services.

Analytics Cookies: These cookies collect aggregated data on how users interact with our website (e.g., which casual product pages are most popular, how users navigate from the homepage to the checkout page). We use this data to improve website performance and user experience.

Marketing Cookies: These cookies are used to deliver personalized marketing content (e.g., advertisements for a fashion casual wear collection or exclusive sweater apparel) based on your browsing history. We only use these cookies with your explicit consent.

You can manage or disable non-essential browsing cookies (analytical and marketing types) through your browser settings (such as Chrome, Safari, Firefox). Cookie management varies between browsers, so we recommend you check your browser's help center for specific instructions. Disabling non-essential cookies will not affect your browsing on our website or your purchases of casual wear, but may reduce the personalization of content and offers.

8. How Will We Update This Privacy Policy?

We may not update this Privacy Policy from time to time to reflect changes in laws and regulations, business practices, or technological advancements (e.g., the introduction of new data security measures or the expansion of our casual wear product line). When the policy is updated, we will modify the "Last Updated Date" at the bottom of the page. For any significant changes (such as adjustments to the scope of data collection or disclosure methods), we will notify you at least 26 days in advance via email (if we have your contact information) or by posting a prominent notice on the website.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal information.

This website complies with the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).